There are global internet marketing concepts used by successful internet marketers to drive rankings in the search engines. In order for you to rank high in the search engines, you need to understand these concepts, as well as, how they are implemented. The global internet marketing concepts we speak of are: relevancy, unique content, consistency and popularity.
Relevancy refers to carrying a consistent thought throughout your writing. Your article contains a title and what you write about must be reflective of that title. People have come upon your article as the result of performing an internet search for information. They therefore expect your article to answer the questions they are raising. By keeping your writing true to its title you will maintain relevancy throughout your article. You will gain followers as people come to know you as a trusted source for delivering quality information.
The next global internet marketing concept is unique content. Throughout your writing you are attempting to connect with your audience by using your own writing style. This automatically makes your writing unique, however, to the extent you are able to draw your own personal experiences into your writing, it will help to set you apart from others. Providing unique content in an engaging manner will make you more memorable to your readers.
When we are talking about the third concept of consistency we are speaking of it on two levels. The first level is writing every day. By producing quality material on a daily basis, people will come to know you and view you as an authority on your subject matter. The greater the amount of information you share the larger your audience will become. The second level of consistency comes through article submissions. You want your articles to be published and you achieve this by submitting them to a variety of article directories and blogs. It is as a result of this submission process that you will gain ranking within the search engines.
Unfortunately popularity did not stop with high school. To be successful on the internet you need to be found by people. To be found by people you need to be popular. It really does seem to be a which came first chicken or egg thing. There are two avenues to follow to achieve popularity. The first is receiving a large number of back links to your original content as a result of your article submission process. The second step in the popularity contest is being recognized on the social media platforms. There are various tools that can assist you with submission to the various social media platforms. Once submitted, your material is seen and then shared a variety of times across the social networks. Global internet marketing concepts advise us that Google places a great value on social sharing. As a result, the larger the number of shares your material receives, the higher the rank Google will place on your content. The combination of article submissions and social media sharing wins the popularity contest.
Put these global internet marketing concepts to work for you and watch your rankings soar!